The Story Behind Jayson Tatum’s ‘Ruffles’ Air Jordan 36 PE

Shock the system all the way with flames that burns good. Flamin’ Hot® heat from the barbecue. Charcoal alit, smoke straying, embers jumping, flavor popping. Jayson Tatum grew up with that kind of heat. The straying smoke has long carried whispers that it was the Tatum family who originally brought the barbecue flames to St. Louis, MO. Jayson loves barbecue just as much as he loves side-step jumpshots.

That heat became Jayson’s comfort zone. He’d go from lighting up the competition all throughout St. Louis to hitting up the BBQ joints all around the city. St. Louis is known for dozens of smokehouses, and folks out in the 314 have become linked to a specific way of making ribs. Rather than being slow cooked over indirect heat, they grill their ribs and douse them in hot sauce. Real talk right here: a report came out in 2015 confirms that St. Louisans consume more barbecue sauce than any other area in the entire country.

Tatum started to get fired up in high school. His senior year at Chaminade College Preparatory School in Creve Coeur, MO, is highlighted by 10 different 30-plus point outings and six different 40-plus point outings. He was already heating up during his time with the appropriately named Red Devils. He brought his flames with him to Duke, where even on a loaded roster of offensive weapons, he managed to catch fire for seven different 20-plus point games in his lone season with the Blue Devils. It didn’t take long for the flames running through him to show up on the NBA level. As a rookie, he helped to lead the Celtics to Game 7 of the Eastern Conference Finals against the mighty LeBron James and the Cleveland Cavaliers.

Now everyone could have the soul-awakening flames that Tatum had passed down to him. Everyone, including Ruffles®. It was only right that Tatum’s official Ruffles flavor would be Flamin’ Hot® BBQ. With a spice worthy of Tatum and St. Louis, his Flamin’ Hot® BBQ flavor packs in all the heat he’s been dominating the competition with.

Ruffles® wasn’t the only major company to notice all the flames Tatum had been burning with. The illustrious Jordan Brand also took notice of his ability to catch fire. They scooped him up in 2019 and started gifting him with player exclusive colorways of Air Jordans.

This season, as he and the Celtics marched to the NBA Finals, he played in the Air Jordan 36. The silhouette is a technological basketball performance beast. A new upper made of Leno-Weave got rid of unnecessary weight, a full-length Zoom Strobel unit held the foundation, and a hollowed-out Eclipse Plate provided structure and unique real estate for the Jordan team to test the boundaries of colorways.

A three-way concert kicked off between Tatum, Ruffles® and Jordan Brand. Together, the trio cooked up an Air Jordan 36 PE that honored the long history of Jayson’s spirit. Featuring Ruffles®’ signature blue, white and red, Tatum’s newest colorway boasts a printed pattern and ridge-like finishes across the tongue, collar and heel pull tab. Direct nods to Ruffles are on the outsole and the insole, where “Own Your Ridges®” is written.

The flames got extra hot when Tatum wore them against the Brooklyn Nets in Game 1 of the 2022 playoffs. He shocked the world with a twirling, game-winning layup that brought his fire all the way from St. Louis to Boston.

Want a chance to score a pair of these exclusive Flamin’ Hot kicks? From now until July 31st, Visit to learn how you can have a chance to win an autographed pair of Jayson Tatum’s Size 15 Air Jordan 36 “Ruffles” PEs.